• We’ll look at a case study of American Express and how they have fewer customers than Visa/Mastercard, but their customers are worth 20X more
• Structure your business in a way where you attract your best customers and repel the folks you really don’t want to work with
• Stand out from the competition by creating an offer so good that customers would feel silly saying no to it.

Alexander Nouveau is the founder of a real estate lead generation company, an executive resume service, and recently NouveauStartups.com – which is a company that helps startup founders rapidly scale their businesses.