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mié 26 de oct


Online Event

Building Your Value Proposition Design (VPD)

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Building Your Value Proposition Design (VPD)
Building Your Value Proposition Design (VPD)

Time & Location

26 oct 2022, 9:00 a.m. – 11:00 a.m. GMT-5

Online Event

About the Event

Please join Senior Business Counselor, and Adjunct GMU Professor George Siragusa, as he guides you through a step-by-step process of building your Value Proposition Design which is invaluable to startups, early stage companies, growth, or even mature businesses!

The Value Proposition Design (VPD) is a framework that enables businesses to develop and solidify their foundational ideas for how they will create, communicate, deliver and then extract marketplace value for a differentiated product or service intended to solve a specific problem aligned with a specific customer need while delivering tangible benefits, for an intended potential customer segment in a domain space or industry sector. It lives inside something called the Business Model Canvas, another important foundational business framework.

The VPD is absolute "ground zero" thinking for:

  • Entrepreneurs with ideas for a product or service business
  • Early stage companies

The VPD is critical formative thinking for:

  • New business ventures
  • Growth businesses

The VPD is valuable for:

  • Businesses considering a “pivot” in some aspect of their business
  • Mature businesses looking to expand or grow their offerings or markets

The VPD will:

  • help clients understand how they can create enduring personal value with your products
  • lower your cost of customer acquisition and retention
  • avoid wasting your scare resources of tine and money

Upon completion of this NO-COST webinar you should be able to:

  • Become familiar with the definition of a Value Proposition Design and why it is considered such a “bedrock principle” for any business venture
  • Understand 3 specific benefits VPD brings to your business
  • See how it is one of the very first actions you should take to begin forming your ideas around a product or service you believe to be a viable business
  • Understand the relevance of the Value Proposition Design (VPD) to your business
  • Become familiar with the 7 steps to building / refining a VPD for your business
  • See a list of 10 characteristics of a great Value Proposition Design
  • Become familiar with the ways in which the VPD can impact and inform your communication tactics and strategy
  • Follow a “use case” to help illustrate how the VPD can inform your marketing strategy
  • Answer your specific questions about VPD along during the webinar


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