New or existing small business owners and entrepreneurs selling B2B or B2C who are new to marketing, especially to online resources and tools. 

Marketing and selling to the right niche, or target customers, will grow your business, especially since there are so many ways to find and reach them online. Focusing on the correct niche(s) will enable you to build brand loyalty by meeting their needs. Want to learn about marketing your small business? An experienced marketing/sales expert and SCORE Mentor will lead you through this informative and interactive workshop. 

WHAT YOU WILL LEARN:

• List practical ways to garner more exposure for your business, using targeted marketing strategies and techniques

• Summarize steps to increase your visibility on social media. 

• Describe how competitive research can position you more favorably