Think about your favorite brands. What comes to mind? A logo? A color? A feeling? The feeling you associate with those brands isn’t an accident—it’s the result of intentional design. And, here's the great news, the principles that work for big brands work for small businesses, too. In this presentation we'll learn how making design a core business strategy helps brands win trust and become a force for good.

Meet Your Instructor:

Shay Spaulding has been a logo and identity designer for 25 years. In that time he has worked as a creative director in both agency and in-house design environments, as well as founder and brand director at MISSION,  a logo + identity design subscription for impact-driven brands. At MISSION he designs visual identity systems for brands doing good for people + planet, as well as providing businesses education around how design—as a core business strategy—builds brand trust and empowers business as…