Audience-based media buying is key for businesses to stay connected to their customers in a strategic, deliberate way. It’s the solution to audience fragmentation we’ve been waiting for.

Join us as David Shellhorse, Director of Market Research & Insights at Spectrum Reach, walks you through the benefits of incorporating a modern buying, audience centric approach to capture the right customers for your business!

You will learn:

• How to take advantage of evolving consumer media habits instead of being impaired by them.

• How to move beyond age and gender to behaviors and attitudes to target more effectively.

• How to overcome audience fragmentation and target customers across a wide variety of media.