🌍✨ As a startup selling socially conscious jewelry from Kenya, we’ve mastered cost-effective, creative marketing to grow our customer base. Here’s what we’ve learned:

1. Set Clear Goals: Know what you want from your event—customer acquisition, sales, or product testing. Tailor accordingly.
2. Plan Your Social Media: Schedule posts in advance with tools like Sprout Social to keep your message consistent and generate buzz.
3. Engage the Press: Personalized invitations and follow-ups helped us land coverage in Forbes.
4. Be a Personal Ambassador: Use your personal network and platforms like Medium to promote your event.
5. Get Creative: Our musicians, including a harpist, drew crowds in Central Park, making the event memorable.
6. Expect the Unexpected: Plan for logistical challenges and stay positive.

Despite being an ecommerce business, face-to-face interactions at live events have been invaluable. These events help build loyal customers  who become brand ambassadors, significantly benefiting our startup.