Marketers are using signal-based strategies to identify new customers.

Signals and data are one of a company’s most valuable assets. They provide insight into the buyer’s journey and help marketers identify, qualify, and convert customers. AI then analyzes these signals and suggests the next best actions to take, and when to act.

By using signals and AI, marketing can seamlessly align with sales and focus on demand generation and rapid response. Signal-driven marketing strategies will increase your ROI, operational efficiency, and growth, regardless of the competition.

In this session, you’ll learn how to:

• Identify and use signals throughout the buyer’s journey

• Create demand using strategies that capture and act on signals