Google Analytics is a fantastic free tool for everyone to use! No matter if you have a 2-page website or a massive eCommerce website, you can use Google Analytics to understand how your customers are using your website and where you can improve their experience. In this workshop, learn how to set up Google Analytics, start understanding the data and review the built-in reports.

 In this workshop you’ll learn:

• Why analytics is important & your options
• The basics of Google Analytics
• Steps to get Google Analytics Set Up
• Understand how to read Google Analytics Reports

Mo Hossain is a Workshop Presenter volunteer for SCORE and an expert in e-commerce technology strategy and digital analytics. Mo is the CEO of Data Up, an e-commerce consulting firm that helps 6/7-figure e-commerce companies increase sales and revenue through converting more customers. Most recently, Data Up helped increase $100k+ in e-commerce sales for a Texas company, a 24% increase on year-on-year sales.