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Thu, Feb 22

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Online Event

Marketing Plan 101

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Marketing Plan 101
Marketing Plan 101

Time & Location

Feb 22, 2024, 1:30 PM – 3:00 PM CST

Online Event

About the Event

A well executed marketing plan will help you:

  • Define your business with SWOT Analysis - Strengths, Weaknesses, Opportunities and Threat
  • Define your target audience with buyer personas
  • Tools you will need to execute on. your marketing plan
  • Measuring and Optimizing your Marketing Efforts
  • Define your brand with proper visuals and messaging
  • Learn how to use AI (Artificial Intelligence) tools to build parts of your marketing plan

Patty Ross has well over 20 years of experience in marketing and has been in the online space since 1998 where she developed an e-commerce program for a gourmet gift company into a million-dollar business. 

She has marketing coaching and full service clients in financial, legal, education, health and beauty, wine, motorsports, e-commerce, coaching, landscape design, cbd/cannabis, restaurants, transportation and logistics, political activism, non profits and more. 

Golden State Marketing and her other business, California Wine Marketing, were founded in 2006. Patty enjoys speaking on various marketing topics to help business owners understand the importance of marketing their brand online and offline.

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