How would you classify the maturity of your insights function? Are you a strategic partner who influences business decisions, or do you feel like a project manager chasing short-term insights?

If your answer is the latter, you’re not alone! When PepsiCo partnered with Zappi in 2017, its insights team was disconnected. Teams couldn’t share what they learned, and people felt like order-takers in the global organization. Now, PepsiCo boasts one of the most consumer-centric brands on the planet – driven by technology and a consumer-first approach.

Revolutionizing Your Consumer Insights Program is a five-part course brought to you by Zappi and PepsiCo based on the book The Consumer Insights Revolution: Transforming Market Research for Competitive Advantage. The course details the skills and knowledge from PepsiCo’s multi-year transformation – and introduces the framework for brands to connect their insights.

Register now and join PepsiCo and Zappi for a live introduction to the course on August 27th at 10am CT.