The
Entrepreneurial
World
The Future of Advertising: Optimize Your Ad Spend With Audience-Based Buying
Thu, Mar 21
|Online Event


Time & Location
Mar 21, 2024, 12:00 PM – 1:00 PM GMT-5
Online Event
About the Event
Audience-based media buying is key for businesses to stay connected to their customers in a strategic, deliberate way. It’s the solution to audience fragmentation we’ve been waiting for.
Join us as David Shellhorse, Director of Market Research & Insights at Spectrum Reach, walks you through the benefits of incorporating a modern buying, audience centric approach to capture the right customers for your business!
You will learn:
How to take advantage of evolving consumer media habits instead of being impaired by them.
How to move beyond age and gender to behaviors and attitudes to target more effectively.
How to overcome audience fragmentation and target customers across a wide variety of media.